Here are some ways you can support your favorite stores right now.
The news and regulations change every day, but one thing is for sure: Fashion is taking a major hit due to the coronavirus pandemic — particularly local indie boutiques. After initially limiting their physical storefront hours, these businesses have since shut down per instructions from government officials; now, in some cities, temporary closures of shipment facilities have also taken place, putting a hold on online order shipping.
Shortly after returning from Paris, Chung reduced LCD's hours to practice social distancing. By the week of March 16, she closed her physical storefronts entirely and currently relies solely on e-commerce for sales. Though LCD first launched as an online store in 2012, Chung notes that 85 percent of her business is through the brick-and-mortar stores. Now, her focus is back on LCD's digital presence — communicating more on social media and providing extended discounts.
With t.a.'s physical storefront put on hold, Anderson quickly launched e-commerce with limited drops of her Spring 2020 inventory, including pieces from PH5, Priscavera, Gauntlett Cheng, and Mozh Mozh."As an owner, it's interesting to see how I handle and figure things out in the midst of change," says Anderson."You never know what can affect your business, so I'm trying to stay positive and move forward. That's really the important part.
Online destinations like Garmentory are working extra hard to promote its 500-plus network of indie boutiques and thousands of emerging designers."Many of the independent boutiques and designers who make up our wonderful community have been deeply impacted by the restrictions imposed to contain the spread of the virus," noted the company in an official statement to NYLON.
Below, we listed some of our favorite indie boutiques from across the country for you to shop and support right now. Bird Bird Brooklyn on Instagram: “While our brick and mortar stores are closed until further notice, we are happy to share our vision with you virtually…”
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