How India runs on WhatsApp

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How India runs on WhatsApp
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'WhatsApp in India is a way of life.'

If you live in the US, chances are you’ve at least heard of WhatsApp, the messaging app thatBut if you live in other parts of the world, like India, the service is more than just an app for communicating with friends and family.

Khera is one of the millions of Indians who run businesses mainly through WhatsApp. And it’s not just businesses: roughly 400 million people in India use WhatsApp to keep in touch with relatives overseas, send money, access critical medical information, and more. At the same time, WhatsApp has struggled with some of the same misinformation problems that have plagued Facebook. But unlike Facebook, WhatsApp uses private, encrypted communication software that makes it harder for the company to moderate content. That problem is especially acute in India, where baseless rumors spread on the app have led to grave consequences.

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