The IPL transformed cricket from a game struggling to find a future to one of the most valuable sporting assets in the world. But while top men's players have become millionaires, women players have struggled to make ends meet. The launch of a women's league could be life changing for India's women cricketers but also change the game around the world
Produced by Tom Griggs and Annesha Ghosh, directed by Sidrah Fatma Ahmed, filmed by Omar Adam Khan and Petros Gioumpasis, edited by Darren O'Mahoney and Richard Topping, graphics by Russell Birkett, additional footage by Getty.We've been crying out in the women's game for the women's IPL to start.This is where the audiences are. This is where the money is.
No other sporting league in the world has been able to achieve what IPL has achieved in about 14-15 years. Women cricketers in India have always played very good cricket, completely away from public glare. And I think what they have clearly lacked is public adulation, the kind that men's cricket has always enjoyed in this country.
Take England, for example, just look at the growth of the women's Premier League in England in terms of the viewership, in terms of the deals, in terms of the value. And then think about how that's translated into England's success at the Euros this summer. The attitude towards women in India has been changing, but very slowly. India still tends to be a traditional, rather conservative society where women are expected to get educated, have a career until they get married. But after that, they should just make home, look after their family, and not really think very passionately about their careers.
Better marketing around women's cricket creates a virtuous cycle. So you get more fans interested and more people tuning in to watch the matches or going to the stadiums, right? That in turn gets broadcasters interested. Broadcasters are willing to spend more money on the rights to broadcast those games.
I'm quite hopeful that this tournament will go a long way in making our team more competitive. We've seen them performing exceedingly well in the recently held Commonwealth Games, then in England series, and then in the Asia Cup. And I'm quite hopeful it will make our team better. And they will make sure that whatever our men's team has been able to achieve, they achieve more than that.
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