How has Volvo made the EX30 so cheap? Autocar's Atters_J offers his thoughts on the suprisingly low price of Volvo's £33,795 baby SUV
And here’s another reason that headline £33,795 price is lower than some rivals: whether you walk into a dealership or order online, that – or more likely whatever the final PCP figure is – is what you’ll pay.
Volvo’s new integrated ‘agency’ sales model, which will shortly come into force in the UK, means the price is set, whether you buy online or at a dealership . There’s no haggling to be done, no deals to be had. So unlike some new model prices, there’s no margin in the initial figure to try and argue it down.
Volvo admits that some buyers love the thrill of negotiating a deal – but it says its research shows around three-quarters don’t, that instead of feeling like they’re bagging a bargain, haggling simply creates a fear they’ve paid more than they should have. It’s a concept that’s rising in popularity among car firms eager to take more control of the ‘ownership journey’ and interactions with customers. And it’s going to be a mindset change for many. For the concept to really take off among a public tuned to haggle for car deals, buyers will have to be reassured they’re getting value for money. Still, with the EX30, that shouldn’t be too hard to do.
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