Missing from this year’s Super Bowl lineup: plastic straws and cups.
Ditching much of its disposable plastic is just one step that SoFi Stadium near Los Angeles — home to this year’s NFL championship on Sunday, and a notorious car-dependent city — is taking as major sporting events aim to sync up with changing consumer habits.
“Sports have an enormous influence on our culture as millions of fans follow the lead of their favorite teams’ sustainability choices, from energy and water use to drinking straws,” said Roger McClendon, executive director of GSA. Carbon offsets, wildfire restoration and kelp forests: Even the NFL has a dedicated climate-change executive. That’s Jack Groh, director of NFL Green.
Specific to the L.A. game, the NFL is partnering with a veterans group that helps restore the Pacific’s kelp forests. And the NFL will buy 5,600 trees — 100 trees for each Super Bowl to date — to be planted in the Angeles and Los Padres National Forests damaged by wildfires. Food recovery and donations: SoFi has a list of sustainability aims. Among them: Recovering and donating unused food from its corporate offices and facilities. It’s a trend that has spread across a U.S. that outranks the world in food waste, including by this Georgia-based entrepreneur who turned a home-based effort to feed the unhoused into a major fleet of vans delivering executive dining hall leftovers to shelters in need, in real time.
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