F1 car launch season is almost upon us, though over the years these affairs have become less glitzy. mattkewF1 argues that a return of bigger launch events would be a good way for the series to sustain its popularity boom. Feature:
It was only a handful of years ago that showy Formula 1 car launches appeared to be a dying art. Unveils had become little more than afterthoughts. Never mind appearances by the Spice Girls and Jamiroquai; forget demonstration runs in major cities; there wasn’t even a split livery as a talking point.
But, as another small indicator of F1’s current popularity boom, there’s been something of a recent return to form. In these times of ‘more is more’, there’s an appetite for any kind of spectacle. Car launches provide another source.
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