How ‘Ghostbusters: Afterlife’ Succeeded Where ‘Incredible Hulk’ And ‘Man Of Steel’ Failed
Warner Bros.was more mood piece than action spectacular. Brandon Routh was mostly forced to mimic Christopher Reeves in the summer 2006 sequel, which saw Superman ditching Earth for five years only to return to a planet which had moved on. The melodrama grossed $200 million domestic and $391 million worldwide. Soft word-of-mouth and an exuberant budget made it a one-and-done. Warner Bros.
sits with $279 million, a 17% difference partially thanks to a 3-D bump and a rise in IMAX and PLF formats. If Warner Bros. was happy with $668 million worldwide, they wouldn’t have tossed Batman into the sequel. Studios spent near-identical budgets on 180-degree “course corrections,” reacting to an unconventional franchise flick by crafting more “give the people what they want” franchise installments. However, the respective domestic grosses for these films were about equal.
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