NYNext: How Etsy is betting on New York — and its artists
In an era of cheap, soulless fast fashion and drop-shipping, Brooklyn -based Etsy is doubling down on the idea that customers want unique, bespoke products created by actual humans.
Savvy customers increasingly see a value in Etsy’s distinct offerings, even if they have to wait three to seven business days to get them in the mail. Today, it has a market capitalization of $6.7 billion and 2,500 employees, making it the largest tech company in Brooklyn.Etsy has doubled down on its mission to “keep commerce human” by making sure sellers are all real humans making original creations.While Etsy has sellers and buyers from 234 countries around the globe, Moskowitz said that the Big Apple is central to its identity.
In February, it signed Drew Barrymore on as a chief gifting officer, with the actress-turned-talk show host curating her favorite products on the site. To address such concerns, the company is now requiring all sellers to clearly label how something was created — indicating if it was found in a flea market or hand crafted.
This story is part of NYNext, a new editorial series that highlights New York City innovation across industries, as well as the personalities leading the way.
Brooklyn Dumbo E-Commerce Etsy Nynext
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
New Yorkers weed shopping habits revealed in new dataNew consumer data released by Weedmaps, a one-stop platform for weed and weed-related products, identifies New Yorkers' most recent weed shopping habits.
続きを読む »
Biden's new immigration program draws praise from some New Yorkers. Here's how it could impact the election.President Biden's new 'Parole in Place' immigration program lauded by many lawmakers and New Yorkers.
続きを読む »
DSA targets moderates in NY state Assembly primary racesNew Yorkers cast votes at polling site in New Rochelle
続きを読む »
Cuomo says New Yorkers 'should be very proud' on COVID-19, but 'federal government failed'Former New York Gov. Andrew Cuomo testified about how he handled the COVID-19 pandemic. Cuomo has been accused of misrepresenting the number of deaths.
続きを読む »
New Yorkers Can’t Afford for Gov Hochul to Keep Delaying Climate ActionMadeleine Dickman is a Brooklyn-based writer and activist with Dayenu: A Jewish Call to Climate Action.
続きを読む »
Some New Yorkers fear consequences of growing marijuana at homeThe new regulations come with some restrictions.
続きを読む »