How Ember is using technology to change the face of bus travel in Scotland

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How Ember is using technology to change the face of bus travel in Scotland
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EMBER – an electric bus company running coaches between Dundee, Edinburgh, Perth and Glasgow (and many towns in-between) – is unlike any other…

EMBER – an electric bus company running coaches between Dundee, Edinburgh, Perth and Glasgow – is unlike any other service in Scotland.And, most surprisingly, gone are the dark, smelly and unclean toilets.Before Bradbury and his business partner Pierce Glennie started the business in 2019, they travelled the world on buses using services on nearly every continent.

Now, after launching their first coaches in 2020, Bradbury and Glennie’s theory has been proven right.They now have thousands of passengers using their service every single week. Taking a trip on an Ember bus, it’s easy to see why. “If you miss your bus, you might have to pay £20 plus an admin fee because the price has gone up as it’s a last-minute booking.

Drivers are equipped with iPads hosting Ember’s software, meaning they often greet passengers by name as they step on board. When the buses return to Dundee from either Edinburgh or Glasgow, they’re also cleaned by a dedicated team.Sam Heughan releases statement after 'inadvertently' signing Gaza letter

They’re also looking at investing in a new generation of vehicles with longer ranges and faster charging times.

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