How drag queens conquered fashion magazines, catwalks and couture from RuPaul's Drag Race UK and beyond.
Nowadays, drag performers appear on magazine covers, star in glossy campaigns for fashion brands and sit in prime, front-row positions at fashion week runways around the world.
“Vogue is one of the most iconic magazines in history,” says drag performer and musician Pabllo, who has more than 20 million followers on TikTok and Instagram. “So it was an honour to be the first drag queen on the cover. That was one of the things I dreamed of growing up - and it came true.
Performer and TV host RuPaul went on to be the first-ever face of MAC's Viva Glam make-up campaign and has appeared on the cover of Vanity Fair and Cosmopolitan.Designers like Brad now work with both drag performers like Drag Race contestants Kylie Sonique Love, Kandy Muse and Pearl - as well as modern fashion icons such as Doja Cat and Lil Nas X.
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