A new series from the Ad Council is embracing education and promoting harm reduction as the right stokes fear over rainbow fentanyl.
. The Ad Council is leaning on a broad network of digital media partners like Snap, Youtube, Twitch, and Google to share verified information from experts that teens and young adults already trust.
One of the more striking aspects of the national public service announcement is its information and emphasis on the use of Narcan. Also called naloxone, the medicine is an overdose reversal spray and is considered a helpful tool in the fight against fentanyl by harm-reduction experts.
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