The pendulum is swinging and everything you knew about distribution has changed.
People used to buy in bulk fromto avoid constant trips to the supermarket for items they use daily. Now, home delivery comes with such ease that, for big orders or small ones, people are willing to shop every day. The idea of stocking up on enough of something in bulk to avoid running out is much less of a consideration than before.
As companies seek to further minimize the geographical distance between their raw materials and end consumers, I believe businesses will start to see a more European model of distribution, ensuring greater local product accessibility, with increasingly faster and more reliable delivery. Major retailers,
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