How Businesses Should (and Shouldn’t) Respond to Union Organizing

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How Businesses Should (and Shouldn’t) Respond to Union Organizing
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Instead of getting defensive, stop and consider what your workers are actually telling you.

This is more than just talk. In 2022, workers in the United States voted to formthan they have in nearly 20 years, and labor has organized at companies in almost every industry, ranging from Alphabet and Amazon to REI and Trader Joe’s. Railroad workers and journalists alike are part of this trend. Even Starbucks baristas — who have long been seen as having some of the best jobs in the service industry — are unionizing.

If you start feeling this way, stop and consider what your workers are actually telling you — about their experiences at work and their ability to make ends meet. Many CEOs live infrom their workforces and can’t imagine what their entry-level workers need to do to make their lives work. Unionization campaigns are often a workforce’s last resort after they’ve tried to get you to listen in many other ways.

So set your pride aside, try not to take organizing personally, and definitely don’t tell workers what’s ininterest. They’re experts at their own lives and interests, and they’re unlikely to accept that you — a powerful leader whose reality may be removed from theirs — know what’s best for them. Avoid condescension.

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