In an era where athleisure is a movement rather than simply a moment, Los Angeles-based athletic apparel brand Year of Ours is proving to be a standout thanks to its size-inclusive mission and emphasis on high-quality fabrics.
In an era where athleisure is a movement rather than simply a moment, Los Angeles-based athletic apparel brandis proving to be a standout thanks to its size-inclusive mission and emphasis on high-quality fabrics.
Today’s athleisure influence in fashion speaks to a bigger cultural shift: the seamless flow between profession and play, and the need for clothing that is sweat-free, fits comfortably, and works for the on-the-go woman who is hustling throughout her day. showed the number of women who shopped or bought a sports bra has grown to 45% in 2018 from 38% in 2015.
I am a size large, our designer Alejandra is a size medium and my partner Lily is a petite XS / small. We all have very different body types, but have similar issues when it comes to the fit of certain things. Although women’s bodies are all different, there is a way to design styles that can look good on multiple body types. When you only design for one body type, that’s when your fit sucks for most women.
“The first year was really hard, because our brand was so different from what was currently in activewear, and buyers had a hard time bringing it on,” Haycock shares.
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