How AMD became a chip giant and leapfrogged Intel after years of playing catch-up

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Chip giant Advanced Micro Devices, or AMD, made history this year when it surpassed Intel by market cap for the first time ever.

“AMD is beating Intel on all the metrics that matter, and until and unless Intel can fix its manufacturing, find some new way to manufacture things, they will continue to do that,” said Jay Goldberg, semiconductor consultant at D2D Advisory.“It was almost a joke, right? Because for decades they had these incredible performance problems,” Goldberg said. “And that's changed.”

“He was one of the best salesmen that Silicon Valley had ever seen," said Stacy Rasgon, semiconductor analyst at Bernstein Research. "Stories of lavish parties that they would throw. And there's one story about him and his wife coming down the stairs of the turret at the party in matching fur coats.”

As technology advances, making chips has become prohibitively expensive. It now takes billions of dollars and several years to build a fab. AMD now designs and tests chips and has no fabs.

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