AI has been incorporated into many areas of the travel industry. Airlines, for example, use AI to predict flight cancellations and no-shows. But will programs like ChatGPT become mainstream in the tourism industry? DW's Jonas Martiny on what lies ahead.
is mostly used today to optimize company operations, though travelers will not always be aware of this. Airlines, for example, use AI to predict how many passengers will cancel or forfeit their flights. Other companies rely on such technology to detect fraudulent online bookings. In Venice, AI is even being used for crowd control.
"There already are AI applications used by travelers, service providers, tourist destinations and online travel platforms," said Höpken.in other contexts, too. Often, these days, contacting a large tour operator will likely put you in touch with an online chatbot, as opposed to a real person. Then there are intelligent systems, used for instance by hotel booking platforms, to present customers with offers tailored to their specific needs and preferences.
But robots that collect dirty dishes from restaurant tables and bring them to the kitchen, for example, are not very sophisticated. Such robots can't really navigate autonomously though restaurants, said Höpken. This aside, not all patrons may wish to interact with automatons. That's why AI applications will be used in some areas of the tourist trade and hospitality sector, but not others, Höpken said.
than in other fields, especially since when it comes to tourist inquiries. Anyone who follows ChatGPT's advice on visiting Mallorca's Marivent Palace — the royal family's summer residence — on the outskirts of Palma, for example, will be disappointed, as the building isn't actually open to the public.It remains to be seen whether chatbots will actually replace tried and tested guide books or human travel guides.
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