Who says adults aren’t going to the movies? Well, the numbers don’t exactly lie: Movies aimed at older audiences have majorly struggled at the box office in COVID times. For the most pa…
as a cranky widower, has seemingly defied the odds with its $12.6 million debut from 3,802 North American theaters. It’s expected to reach $15 million through the Martin Luther King Jr. holiday frame, bringing its domestic tally to $21.2 million after playing in limited release for two weeks. That’s a better-than-expected result, at least in the pandemic era.
Only a handful of adult-driven films, such as “Where the Crawdads Sing” , “Elvis” , “The Woman King” and “Don’t Worry Darling” , have connected at the box office since March 2020. “Looking back, Sony probably left money on the table. With ‘Babylon’ bombing, there was certainly room for an adult-skewing dramedy over the holiday frame,” says Bock, referring to Paramount’s big-budget Hollywood epic that flailed spectacularly at Christmastime, earning just $14 million to date. “That said, audiences will usually show up when a well received film — especially in a genre that has been overlooked for far too long — opens in a sluggish marketplace.
Sony took a non-traditional approach to the crowd-pleasing “Otto,” which is more mainstream and less of a prestige arthouse play compared to other recent dramas. The studio still opened the film in the traditional four venues in New York City and Los Angeles, which is customary for platform releases.
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