Daily News | How a Bethlehem native who grew up Catholic became a Philly expert in Judaica
the former owner of American Pie on South Street who now oversees the store at the Weitzman National Museum of American Jewish History.“I didn’t do it for marriage and I didn’t want to force it on my kids when I was raising them, because I felt like my religion was forced on me.”“I love the people who come into the store after touring the museum and they’re literally teary-eyed, they were so moved. You never get tired of seeing someone so proud of Judaism and so proud of their people.
“I said ‘One thing you need to know off the bat is I’m not Jewish,’ ” Kreider recalled. “And she said ‘That’s OK.’ ” She didn’t know why she was moved whenever she saw dreidels and Hebrew text, or when TV stations aired Hanukkah promos, but she was. Kreider opened American Pie in 1988, after working as a wholesale buyer and sales rep for product lines and craftspeople.In 1992, Kreider decided to do a Hanukkah display in her store’s front window. She drove to synagogues across the area, searching in their small stores for a menorah, until she found one she liked.
“The timing was just right where it was becoming more of a work of art to display in your home and not just to keep in the cabinet,” she said.By then a mother of four , Kreider got back into wholesale before an acquaintance recommended her to the museum. In 2010, she began as director of retail and this year became the managing director of business operations, overseeing the museum store and working to develop other revenue streams.
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