Gen Z is notorious for eschewing alcohol and nights out. And it may be because they’re turning in early. Should we all be following suit?
Last month, a study of more than two million adults in the US found that the average bedtime for Gen Z and Millennials is getting earlier, shifting from 10.18pm in January 2023 to 10.06pm in January this year for those aged 18-34. Among Gen Z in particular, this fondness for an earlier bedtime is becoming even more popular, with many reporting that they are now in bed by 9pm – or earlier.
A big part of this is the rise of curating the perfect #nightroutine, which now has over a million posts on TikTok.
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