What started as a house party at 1520 Sedgewick Ave 50 years ago has become a global phenomenon full of lessons for marketers.
. Not bad for such modest beginnings, to say the least.
Through this frame, the implication for measuring marketing activity becomes evident. If the job of marketing is to influence behavior, then we should be measuring behavioral adoption, not consideration or brand love, as an indicator of success. It’s no wonder why so many marketing effforts continually miss the mark. We characterize people by demographic tropes, not by who they really are.finds a home in a broad array of literature but tends to cumulate as a system of conventions from which a group of people and their corresponding roles and norms are established and governed. We see it demonstrated in our ethnicities, nationalities, religions and passion points whereby we invest ourselves.
second signature footwear line, the"S. Carter Collection by RBK" at Footlocker in Harlem on June 30, 2003 in New York City And that’s just the tip of the iceberg. For 50 years, hip-hop has been providing cheat codes for business leaders through the mythology in the music and the self-presentation of its practitioners.
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50 Years of Hip-Hop: Evolution and Global InfluenceIn the five decades since hip-hop emerged out of NYC, it has spread around the country and the world And at each step there’s been change and adaptation, as new, different voices came in and made it their own
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