Leading online B2B licensing platform RightsTrade has been selected to provide the technological backbone for the upcoming FilMart in Hong Kong. Turning such a large and busy fair into a virtual ma…
The film and TV market, a flagship event for the Hong Kong Trade Development Council, had been expected to operate as a face-to-face event in its usual slot in late March. But the coronavirus outbreak caused the fair organizers to postpone it to the end of August. And, as it became clear that COVID-related travel restrictions were not going away in a hurry, they chose to keep the calendar position, but switch the market over to virtual one, running Aug. 26-29.
The system’s screenings analytics tool stretches to information on who showed up at a movie, who left early, and how many times an individual watched the content. The company launched in 2015 as an online venue for executives in licensing, enabling them to generate incremental sales and increase rights efficiency. It now claims clients including Lionsgate, Spain’s Telefonica-owned pay TV/VOD service Movistar+ and public broadcaster RTVE, Gaumont, and Voltage Pictures, and a roster of over 6,500 titles.
Since then, technological revolutions including smartphones, apps, and vastly higher connection speeds have changed people’s readiness and adaptability.
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