Hong Kong FilMart, the largest film rights market in Asia, and the Hong Kong Asia Film Financing Forum (HAF) have given up on plans to be held in physical form this year. Instead, both will hold vi…
) have given up on plans to be held in physical form this year. Instead, both will hold virtual, online editions in August.
Organizers said that FilMart’s virtual format will allow: the showcasing of titles and productions; personalized connections between buyers and sellers through a virtual meeting room; encrypted streaming of trailers and videos; and the ability to join seminars, content showcases, business dialogues and events.
“Since the pandemic has resulted in some cities being put on lockdown, and travelling among countries is still mostly restricted, the Hong Kong Trade Development Council has decided to migrate the Hong Kong International Film & TV Market to a virtual platform, FILMART Online, from 26-29 August,” said FilMart organizer, the Hong Kong Trade Development Council on Thursday.
The moves appear to have little to do with the current state of virus control in Hong Kong itself – the city is currently relaxing many of its social distancing rules and the same day has seen the reopening of Hong Kong Disneyland. Rather, the issue is travel in and out of the city and around the Asia region.
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