The campaign will use adverts on Facebook and YouTube to target people who may be considering making illegal journeys to the UK.
The Home Office has launched a social media campaign in Vietnam to deter migrants from coming to the UK illegally.
It added that the adverts will “set out the risks of being indebted to and exploited by the people-smuggling gangs who profit from facilitating small boat crossings”. The campaign will also direct Vietnamese social media users to a new website featuring videos from Border Force officers describing “shocking cases” and their experiences of “rescuing small boat migrants from life-threatening danger in the Channel”.
“Last year, similar work contributed to a 90% reduction in small boat arrivals from Albania, and overall numbers are down by a third, but there is more to do.
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Home Office launches social media ads in Vietnam to deter small boat migrantsAccording to the government, an increasing number of migrants arriving illegally in the UK via the Channel are from Vietnam.
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Home Office launches social media campaign in Vietnam to deter illegal migrantsThe drive follows 'successful social media activity' in Albania, France and Belgium, according to the government department.
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Home Office launches social media campaign in Vietnam to deter illegal migrantsThe campaign will use adverts on Facebook and YouTube to target people who may be considering making illegal journeys to the UK.
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