Red carpets, the lifeblood of movie premieres and award shows, will look very different in the future
LOS ANGELES - It could be a long while until you hear that Hollywood red carpet staple, “And who are you wearing tonight?”
Crowded with photographers, A-list stars, publicists and fans begging for selfies, red carpets are a crucial element in the Hollywood publicity machine. But what makes them so compelling to watch is what makes them so difficult to manage in the era of social distancing. A big test will come in July when Christopher Nolan thriller “Tenet” for AT&T Inc’s Warner Bros. and Walt Disney Co’s live-action “Mulan” are scheduled as the first big film releases since the new coronavirus shuttered movie theaters worldwide and studios moved the rollout of dozens of films to the end of 2020 or into 2021.
A conceptual rendering by Los Angeles, California event planners 15|40 Productions of what a socially distanced red carpet for movie premieres and awards show might look like in the coronavirus disease era is seen in this undated handout photo. Courtesy of 15|40 Productions/Handout via REUTERS. “I know one I’m protecting right now is staying away from everything,” said Zimet, who doesn’t expect red carpets to return in New York until fall, or possibly winter.Meanwhile, publicists have been getting creative with virtual premieres and interviews in which actors appear on Zoom or Skype from their homes.
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