With Top Gun: Maverick and Thor: Love and Thunder, audiences are finally back in movie theaters. So why is Hollywood blowing it with a desolate fall film slate?
After a rough two years in which the COVID pandemic and the rise of streaming services contributed to a record decline in audiences going to movie theaters, Hollywood is seemingly coming back.
2021 was better if a bit scattershot. Waves of variants and lagging vaccination and booster shot rates caused most studios to be skittish, with most months having just one or two significant releases. Sometimes, this strategy worked , and sometimes it didn’t . The holiday season was really the first time theatrical resembled pre-pandemic times, with a multitude of hits and one genuine blockbuster .
Mix in indie hits like Everything Everywhere All at Once , animated fare like The Rise of Gru, adult dramas like Elvis, and genre films like The Black Phone and you have a healthy season of moviegoing.
A question of quality I have no doubt that most of these movies are good. And some, like Barbarian, Don’t Worry Darling, and Bros, have the potential to be breakout hits, depending on whether they can deliver on the promises their enticing trailers set forth. But even those movies, and the rest of this woeful slate, don’t command a mass audience to see them in the theatre, and that’s a problem.
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