Here is a look at some of the highlights of LondonFashionWk's three-day showcase.
LONDON — Here, WWD takes a look at some of the highlights of the three-day showcase, which wrapped Sunday evening, and suggests where there might be room for improvement.• The platform the British Fashion Council built for the online showcase will be a great asset for designers and end consumers in particular. Going forward, it will continue to serve as a hub for designers’ digital content, with the BFC gradually adding more tools and components.
• Many designers embraced the opportunity to work outside the parameters of the traditional runway show schedule and worked on projects and products that suit them best, be it a deadstock capsule, a full spring 2021 lineup or even artistic collaborations that have nothing to do with clothes.
The invitation to Charles Jeffrey Loverboy’s online fundraiser for U.K. Black Pride, with an illustration by Ashton Attzs. • Despite this being a free event and open to all, engagement was low. Instagram livestreams often drew just 100 to 200 viewers. When YouTube videos were private and only accessible by links, those viewer numbers went as low as 20. It means designers are not really benefiting much from the openness of the platform.
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