Next month the sportswear giants release highly anticipated collabs with Jacquemus and Gucci
Previously, the battleground for sports brands was around trainer launches and sports star sponsorship deals, but as Julie Pont, the creative director of the French fashion insights agency Heuritech, said, it was proving hard for brands to ensure player exclusivity.is personally sponsored by Adidas, but his team, Paris Saint-Germain, is sponsored by Nike. So maybe the new opportunity is to get out of this game and start a new competition in a different field.
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