HHS Launches National Public Education Campaign Ahead of Respiratory Virus Season

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HHS Launches National Public Education Campaign Ahead of Respiratory Virus Season
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Campaign provides evidence-based information on vaccines for flu, COVID-19, and RSV

WASHINGTON — The U.S. Department of Health and Human Services launched a new national campaign today to inform the public about common respiratory viruses and available vaccines. The campaign,

Flu, COVID-19, and RSV continue to take a heavy toll across the United States. During a 6-month period last fall and winter, these infections caused 800,000 hospitalizations. Without immunization, the risk of serious illness remains highest in certain populations, including adults ages 65 and older, residents of long-term care facilities, pregnant people, and those living in rural areas.

The campaign aims to motivate higher uptake of flu, COVID-19, and RSV vaccines during the 2024–2025 season, reducing the public health burden of respiratory viruses for individuals, families, communities, and the nation. Additionally, the campaign will increase public confidence in flu, COVID-19, and RSV vaccines; cultivate vaccine literacy; and enhance awareness of vaccine accessibility, especially within vulnerable communities.

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