Hermès has issued a cease-and-desist to the artist responsible for the NFT Birkin bags.
, sales of luxury NFTs could surpass US$56 billion by 2030. Brands will want to have a slice of this enormous pie.
Now, if these NFTs were released officially by fashion brands, it would not encounter problems such as infringement of trademark laws. The same, however, could not be said for the MetaBirkins as the artist Rothschild had not consulted with Hermès before releasing it on the NFT market.
“These NFTs infringe upon the intellectual property and trademark rights of Hermès and are an example of fake Hermès products in the metaverse,” it added.To which the artist replied, “The First Amendment gives me every right to create art based on my interpretations of the world around me.” To say that it was a wholesale copy would be inaccurate as Rothschild did tweak the shape of his virtual bags — albeit the overall silhouette still resembles the original.
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