Wellness brands are investing into collagen as the industry has jumped to $8.36 billion in 2020 with anticipated growth to $16.70 billion by 2028. Vital Proteins, Love Wellness and FORTE NATURALS share how they have leaned into collagen.
, recently announced its collagen sticks in the form of Verisol. According to Lo Bosworth, founder, and CEO of Love Wellness, Verisol is more effective to stimulate and increase natural collagen production when it comes to improving skin elasticity and preventing wrinkles, significantly decreasing cellulite score, supporting thicker, shinier hair that's less prone to breakage and promoting growth, strength and overall health of fingernails.
The one thing all these founders can agree upon is the demand from consumers for collagen-based products. As consumers have become more educated about the benefits of collagen, they want more of it- whether it be in a form of tablets, powders or ready-to-eat snacks.
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