Why moms are dancing to Elvis Crespo's Suavemente all over social media
have teamed up for a fun campaign that will have every parent and child dancing during the holidays.
“In the spirit of affirming and supporting all parents, Scary Mommy came up with this challenge to help support the National Diaper Bank Network, of which Huggies was a founding member,” Micaela Birmingham, Scary Mommy’s executive producer tells. “The network serves over 200,000 children every month. With 1 in 3 American families experiencing diaper need, Scary Mommy wanted to engage in giving back with a unique participation challenge.
“2019 was the 20-year anniversary of ‘Suavemente,’ an iconic merengue with nostalgia for being played at family gatherings in the Latin community and beyond,” Bimingham notes. “The lyrics speak of softness, smoothness, and kisses – all words that can describe the bond and special moments between parent and baby.”
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