Twitter began rolling out new gray check marks to mark accounts as Official. Then it abruptly took them away. Here's what happened.
In the middle of writing an article about Twitter’s initial rollout of a new gray check mark verification badge, we noticed something odd: Twitter accounts that had the new gray check marks only minutes earlier were suddenly without them again. So what happened?
Elon Musk apparently happened. Mere hours after his newly purchased social media platform began its rollout of a new gray check mark in an effort to help clarify which high-profile accounts were actually verified, the new gray check marks began disappearing from various accounts, evidently at Musk’s behest.
The gray check mark wasn’t an ideal fix for this issue, but in the absence of just giving Twitter Blue subscribers a different sort of badge or just walking back the whole notion of charging for a blue check, the gray check mark would still have been useful, particularly for accounts belonging to news organizations and governments.
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