AmEx is a giant in the credit card industry. What's the secret to its success? Watch the full video:
Armed with impressive rewards and a loyal customer base, AmEx is a giant in the credit card industry. The company's revenue has increased by over 32% since 2017 when adjusted for inflation and the company's shares have shown resilience and growth in a tumultuous market.
"Discount revenue," or fees charged to merchants that accept its cards, is the company's main source of revenue. It brought in more than"They charge a premium to their merchants to take their cards," said Lisa Ellis, a senior analyst at MoffetNathanson. "And merchants are willing to pay that premium because American Express is bringing them the most affluent, biggest spenders.
Because of its reliance on discount fees, big spenders are AmEx's most important asset. Recent company reports claim that Amex card members spend, on average,American Express targets these affluent cardholders through a '"That's where rewards come in.
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