Henning, a luxury womenswear brand for sizes 12 and up, decides to launch a spring collection during the pandemic. Here's why.
How This Family Of Founders Is Working To Make Puerto Rico More Self-Sufficient Through Local Farming & Delivery
Chan shared that she was concerned that COVID-19 could result in fewer clothing options for plus-size shoppers. “In the worst case,” she said, “independent plus-size business may fold and budgets for extended sizes at big, established businesses may be cut. If I think about how many more options plus-size consumers gained in recent years, which led to how much more representation we saw, which led to how much more self-esteem we have, I get extremely emotional.
There’s immense pressure in the start-up space to raise venture capital, grow at light-speed, become a famous founder, attain unicorn status, and sell the business at 10X or go public. In that atmosphere, it can be hard to run a brand that’s growing more organically and above all else, remaining deeply human. We have dodged many of the problems related to halted growth, global supply chains, excess inventory, and over-staffing.
As for how the plus-size industry will fare following the COVID-19 downturn, Chan is clear on this: “While the fashion industry may have fewer plus-size clothing options post-pandemic, the plus-size folks that fought for those options are not going anywhere.” Virgie Tovar is an author, activist and one of the nation's leading experts and lecturers on fat discrimination and body image. She is the founder of Babecamp, a 4-week…Virgie Tovar is an author, activist and one of the nation's leading experts and lecturers on fat discrimination and body image. She is the founder of Babecamp, a 4-week online course designed to help women who are ready to break up with diet culture.
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