In the season four premiere of “Tom Clancy’s Jack Ryan,” CIA deputy director Jack Ryan (John Krasinski) attends a senate committee hearing to discuss the assassination of a foreign president. The s…
Among the myriad of marketing strategies, McFann said product placement can be among the most effective.
McFann has earned local brands visibility in blockbuster productions, like Marvel’s “Doctor Strange and the Multiverse of Madness.” During one scene, an advertisement for Boulder tea companyappears posted to the side of a phone booth as a monster tears through downtown. It’s a long-term play, though, governed by film and television production timelines and sometimes the whims of Hollywood’s elite. One of McFann’s notable placements was for Royal Purple motor oil in the movie “Salt.” It wasn’t a guarantee, however, as actor Angelina Jolie had the final say on which products got screen time, he said.
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