Influencers are turning moving companies into social-media stars in exchange for discounted or free moves
As influencer marketing permeates more industries, moving companies get in on the action: ‘The devil works hard but @roadwaymoving influencer team works harder’
Isabel Tan chronicles her move for her Instagram followers. In exchange, the service is free of charge.Ross Sapir knows what’s inside the homes of thousands of influencers. That’s because his company has moved their production equipment, squiggly mirrors and other social-media-bait décor—“crazy s—t, like a 14-foot dining table that weighs a thousand pounds”—from Point A to Point B.
With its fleet of purple, pink and blue trucks wrapped in cheeky taglines , Mr. Sapir’s Roadway Moving has become a social-media star in its own right as influencers share testimonials about the company on Instagram and TikTok in exchange for free or discounted moves.
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