Helen Mirren Wants You to Break Away from Beauty Ideals: 'We Should Try to Look Like Ourselves'

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Helen Mirren Wants You to Break Away from Beauty Ideals: 'We Should Try to Look Like Ourselves'
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The actress, who fronts L'Oréal Paris' Age Perfect Makeup campaign, opens up about using makeup to feel like her best self

Some of Helen Mirren‘s best memories are centered around makeup. But the actress, 74, doesn’t think women should get hung up on how cosmetic products make you look — it should be rooted in how they can make you feel.

“It’s wonderful what it can do and how it can really make you feel.” Because of this mindset, she’s even redefined her beauty mantra as what she calls her own “swagger philosophy.” Mirren hasn’t been shy about discussing what it’s like getting older in the public eye, so teaming with L’Oréal Paris as the face of the brand’s first-ever makeup collection designed specifically for women over 50 was a dream-come-true for the star. “It’s been a long time coming, hasn’t it?” she says of the Age Perfect Makeup collection.“Women over 50 want makeup that is easy to apply but deals with issues that one’s skin has as you get older.

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