The Heat and Miami-Dade County unveiled a new name for the basketball team’s arena on Friday as the organization continues to deal with the fallout of dropping its naming rights partner in November
The Heat and Miami-Dade County unveiled a new name for the basketball team’s arena on Friday as the organization continues to deal with the fallout ofEffective immediately, the downtown Miami venue, formerly known as FTX Arena, will now be temporarily known as Miami-Dade Arena “until such time as there is a new naming rights partner,” the team.
Miami-Dade County and FTX previously agreed to a 19-year, $135 million contract for naming rights of the facility in March 2021 that went into effect in June of that year. The partnership included the installment of the FTX logo on the roof of the venue and in various areas of the arena. “The removal of the facility’s existing signage and the changeover of branding elements will be ongoing in the coming weeks,” the Heat noted in the statement. to terminate the business relationship between FTX and Miami-Dade County on behalf of a request by the county to have FTX’s name stripped from the stadium in wake of its collapse.
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