The interest, and investment, in coaching and encouragement is a curious turn for an industry that likes to boast of its billion-dollar pills and sophisticated artificial intelligence.
and average connection times of 60 seconds. With some, coaches escalate serious issues to more highly credentialed clinicians.
“As these digital health startups got going, they realized technology is not enough to drive change,” explained Still, many people in the health care industry are ambivalent about this trend. Some think it adds a human touch to a part of the economy that can be defined by brusque doctors and incomprehensible bills. Others wonder whether it’s simply a way to leverage cheap labor.
Giving by-the-book care to people with diabetes — or others with chronic conditions — requires many more workers than the health care system has, Duffy said. So a coach — whose salary is typically in the tens, rather than hundreds, of thousands of dollars — looks like a solution for many startups., an investor at Venrock, wrote in an email. “It allows you to start serving patients way faster.”Coaches already play a role in established institutions.
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