In Madrid for the launch of HBO Max in Spain, Andorra and four Nordic countries (Norway, Sweden, Finland, Denmark), Warner Media’s commissioning editor and VP of original programming Miguel Salvat …
announced the commission of “Poor Devil,” a new series produced for the streamer by Buendia Estudios with animation done at Granada’s Rokyn Animation Studios.
She outlined four key differences: HBO Max will have a much broader catalog intended to appeal to the whole family more than HBO España has in the past; starting Jan. 22, Warner Bros. films will be made available on the streaming service 45 days after their theatrical release; the HBO Max platform itself will change to the version currently available in the U.S. and Latin America; and while the monthly subscription fee of €8.
“Instead of algorithm we have recommendations made by humans,” she explained from a stage at the Madrid Four Seasons Hotel. “We have people in Spain who identify what is important for audiences in Spain. We work with data and algorithms of course, but it’s important to have that human touch, and we take a lot of pride in that.”
“I’ve known these guys for years and it’s wonderful to have this opportunity with them in TV,” Salvat said from stage at the Madrid Four Seasons, a bit like a proud father himself.
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