HBO Max returns to Amazon Prime as Warner Bros. Discovery searches for revenue
because cable customers, who receive CNN, continue to cut the cord. Warner Bros. Discovery viewed the service, which cost more than $300 million to design and build, as too much of a reach, particularly in light of the paltry early subscriber figures.AT&T wanted consumers to access HBO’s popular programming through its own apps rather than one controlled by Amazon.
When Amazon sells the subscription through its Amazon Prime Video Channels service, it gets a cut of the revenue and it maintains the relationship with the subscriber. HBO Max sustained a loss of nearly 5 million subscribers when WarnerMedia removed it from Prime Video in September 2021, andMore important, the
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