AT&T's newest streaming service HBO Max may be filled with DC superheroes, wizards, hobbits and Looney Tunes, but that may not be enough for investors.
AT&T's HBO Max has had a bumpy launch due to confusing branding, consumer uncertainty about how to get the product and limitations on how consumers can actually watch the product.
AT&T did not secure deals with Roku and Amazon to make the product more widely available to the market "HBO Max's launch has thus far been notably less smooth than the launch of Disney+, due to a variety of factors, including confusing branding, uncertainty about how to get the product, and limitations on how consumers can actually watch the product, particularly on television," Vijay Jayant, analyst at Evercore ISI, wrote in a note to investors Sunday.
HBO Max contains original programming from HBO, the DC Extended Universe, Adult Swim, Crunchy Roll, Studio Ghibli, Cartoon Network, Sesame Street and Harry Potter, among others.
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