Discovery — which is about to become Warner Bros. Discovery within the next month, when its merger with AT&T’s WarnerMedia closes — has confirmed its plans to combine its curr…
into one service, rather than offer the two platforms as a bundle. However, the first step during integration will be some form of bundling, while the new company figures out the best way to merge the two platforms.
Discovery CFO Gunnar Wiedenfels said Monday during the Deutsche Bank 30th Annual Media, Internet & Telecom Conference Discovery is making longterm preparations to combine the two streamers, and offer ad-free and ad-lite products. “The combination could not make more sense than what we’re doing here,” Wiedenfels, who will serve as CFO of the newly combined Warner Bros. Discovery, said. “We have HBO Max, with a more premium, male-skewing positioning, and then you’ve got the the female-positioning on the Discovery side. You’ve got the daily engagement that people enjoy with Discovery content versus sort of the event-driven nature of the HBO Max content.
“One of the most important items here is that we believe in a combined product as opposed to a bundle… We believe that the breadth and depth of this content offering is going to be a phenomenal consumer value proposition,” he added. “The question is, in order to get to that point and do it in a way that’s actually a great user experience for our subscribers, that’s going to take some time.
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