'The Boy and the Heron' has gone out into Japanese theaters with no marketing, an approach way more movies should emulate.
The Big Picture Before it premiered in theaters in Japan, nobody really knew anything about Hayao Miyazaki's The Boy and the Heron beyond the fact that it was likely the animation icon’s final motion picture. This wasn’t a reflection of marketing campaign failing to get the word out about the movie’s arrival but rather an intentional part of how Studio Ghibli wanted the film to go out. Before its release, there were to be no trailers or official images for The Boy and the Heron.
Movie Marketing Can Be an Artform…But Not Always The greatest movie trailers are remarkable short films unto themselves. That Social Network trailer set to a cover of Radiohead’s “Creep”, for example, or that initial teaser for Us are masterfully made projects that can live up to the movies they’re advertising. Unfortunately, those aren’t the norms for modern movie marketing materials.
Plus, the way many modern movie studios attempt to blanket the marketplace in ads for new blockbusters tends to suck up all the oxygen in the room and make it harder for smaller movies to get any attention.
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