The toy giant shed eOne to focus on branded assets like 'Peppa Pig,' 'Transformers' and 'Dungeons & Dragons' as it looks to become a digital games giant.
The sale covers a content library of “nearly 6,500 titles, active productions for non-Hasbro owned IP like franchises, and the eOne unscripted business, which will include rights for certain Hasbro-based shows like ,” the companies said. “The eOne film and TV business being sold also includes Hasbro’s interest in the Canadian film and TV operations of Entertainment One Canada Limited.”
In November, Hasbro had announced that it was putting eOne up for sale and retained J.P. Morgan and Centerview Partners to assist with the sale process. The toy maker
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