After more than a year and a half of development, eOne recently started shopping its Dungeons & Dragons live-action TV series. Shepherded by Red Notice filmmaker Rawson Marshall Thurber, it is …
The film and TV division has grown its revenues every year and has had a sizable positive EBITDA for at least a decade. Yet, it is being put on the auction block three years after it was acquired by Hasbro.The move is part of a plan to reduce costs by as much as $300 million. Hit hard by inflation, which is suppressing consumer demand for discretionary purchases like toys and games, Hasbro has promised investors to focus on “fewer, bigger, more profitable brands.
After talks with DreamWorks Animation and Lionsgate fell through, Hasbro in 2019 acquired eOne. Goldner said at the time that the two businesses were “highly complementary with substantial synergies and a great cultural fit” and that through the deal, Hasbro was “adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth.”
According to sources, there is no clarity on how that would work, with the eOne team deeply involved in Hasbro IP through a slew of projects in development, including live-action filmfilm and TV series, thescripted series, as well as game shows and competition formats based on board games and toys Guess Who?, Mouse Trap and Monopoly, Easy Bake Oven and Play-Doh. That would make the two hard to detangle.
Having so many film and TV projects in active development or production with multiple network partners, that may be the only viable option since they all need to keep going and Hasbro’s advanced sales process does not allow enough time to come up with an alternative. One analyst who has tracked Hasbro’s entertainment adventures in recent years, Eric Handler of MKM Partners, believes the company’s management team has plenty of options. “There’s no gun to their head,” he told Deadline in an interview. “If they can’t get an attractive price, they don’t need to do a deal to address issues on their balance sheet.” Rather, the idea is to create a more cohesive group of assets.
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