Hasbro said its board has authorized a sale process for the part of its eOne TV and film business not directly supporting its branded entertainment strategy following a review of the company’…
TV and film business not directly supporting its branded entertainment strategy following a review of the company’s business initiated by new CEO Chris Cocks.
Hasbro will maintain the capability to develop and produce animation, digital shorts, scripted TV and theatrical films for audiences related to core Hasbro IP. But as per its new focus, it plans to significantly increase strategic investment in key brands, with a focus on gaming, direct to consumer, franchise brands and licensing.Niecy Nash-Betts Hires Traci Carter Holsey As Head Of Development For Her eOne-Based Banner
Priority brands for investment include PEPPA PIG, TRANSFORMERS, DUNGEONS & DRAGONS, MAGIC: THE GATHERING, MY LITTLE PONY, POWER RANGERS, PLAY-DOH and Hasbro’s iconic portfolio of board games including MONOPOLY and CLUE. The Company plans to maintain significant development, production and financing capabilities to support its core brands across film, TV, animation and digital shorts.
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