Harvard leadership expert Bill George says Elon Musk does not understand social media - Singapore News

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Harvard leadership expert Bill George says Elon Musk does not understand social media - Singapore News
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Many companies have stopped advertising on the platform due to Musk’s changes, and George calls Musk’s changes a “big mistake.” Musk also “turned off a lot of users by opening [them] up to a lot of blunt racism, anti-Semitism, misogyny, and anti-LGBTQ+ ...

Bill George, an executive fellow at Harvard Business School, leadership author, and former CEO, says that Twitter owner Elon Musk does not understand social media.

George, who has studied effective leadership and failures over the past 20 years, calls Musk’s changes a “big mistake.” Broadly, George agrees: “I have to say, he did a brilliant job in creating Tesla. And he’s done a lot of good things [at SpaceX] too.” Musk “turned off a lot of users by opening [them] up to a lot of blunt racism, anti-Semitism, misogyny, and anti-LGBTQ+ [rhetoric],” according to George, when he lowered the platform’s content control rules.

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