.Hm’s eco-friendly holiday collection brings glamour to sustainability
, where global thought-leaders discussed possible solutions for our planet’s increasingly dire future, the Swedish mega-retailer is unveiling a 45-piece collection, dubbed the Innovation Circular Design Story and filled with frilly, festive delights. Landing in select US stores and online on December 16th, it’s meant to not only demonstrate H&M’s ongoing sustainability efforts, but reframe the discussion about sustainable fashion as a whole.
Take, for instance, a pair of flared pants bedecked with strap details that are made in collaboration with the company. Last week, I dropped in on that company’s warehouse-like office in an industrial part of downtown Los Angeles, where co-founder Shay Sethi walked me through the process of recycling polyester and poly-blend materials.
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