During the “dark days” of the pandemic in 2020 and 2021, Bokat and Carter moved equipment outdoors to hold classes in parking lots and a greenhouse they built for the winter.
Unlike bars, restaurants and live venues, there was no industry-specific federal aid given to health clubs. Twenty-five percent of U.S. health clubs and studios have closed permanently since the pandemic began, according to the National Health & Fitness Alliance, an industry group.
“I feel pretty positive that man, if we sustained our community during like the darkest of days, it can only go up from there, and it has,” Bokat said. “Everybody was worried during COVID, so we just need to downgrade a little bit,” he said. “We had to change the model in order for us to succeed — almost take a step back, to take another step forward.”
“If a person is feeling worried there are measures we take, we do have masks or we have them in during different hours when there’s less amount of people,” he said. Benhaim credits two pandemic changes with helping demand recover: outdoor classes and limited class size. She started outdoor classes from April through October during the pandemic in a nearby community garden out of necessity, but now has no plans to stop them.
“I think it just gives everyone a little bit more space like, you know, just having a couple extra inches between mats, people really appreciate that.”
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